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#STRShareSunday: Lakeview Landing

strsharesunday Feb 06, 2022

It's time for #strsharesunday! Today we are sharing Lakeview Landing!

We are heading back to the basics this year, and Lara and Bill are absolutely CRUSHING it. When you go to their instagram, they are giving you everything: the interior, the exterior, reviews, their story, still photos, reels, you name it! They are giving you a holistic, well-rounded view of their space.  

They are also slaying the direct booking game! They take you directly to their website to book directly. All of their spaces look over Lake Lanier and they are absolutely spectacular.

Lakeview Landing on Instagram

Lakeview Landing on AirBnB

Book Directly: Lakeview Landing

 

We would love to feature YOU, so don’t forget to use #STRShareSunday to get your chance!

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149. Working With Influencers To Showcase Your STR Listing with Elise Armitage

Uncategorized Feb 03, 2022

Elise Armitage had the good job and a fancy title at a big brand. Her future was laid out in clear steps, but something was missing. It took taking a month from her day job at Google to convince her to dive head first into her side hustle, What The Fab, a start-up fashion and beauty blog that’s grown into a full-on travel and lifestyle brand.

She walks us through the steps she took on her way to leaving her day job (Hint: six months of extensive planning) before we tackle a subject that’s growing more complex by the day: STRs and social media influencers. What’s appropriate? What’s fair? Who pays whom? All that good stuff.

SEO is a big piece of the puzzle that gets overlooked in all the flashiness of Instagram. True organic web content that ranks for keywords (cities, towns, parks) will always attract a much more targeted viewing audience, which translates to more bookings. Relying on the wide-open canvas of the Instagram timeline, you’re hoping to...

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#STRShareSunday: Island in this Dream

strsharesunday Jan 31, 2022

It's time for #strsharesunday! Today we are sharing Island in this Dream! Scott and Kirby are your hosts, and this was their very first short-term rental, but we want to give them a huge shoutout here because they are about to open their second! We want to celebrate Scott + Kirby just going after it, growing their STR business, and maintaining their 5 star reviews across the board.

So what do we love about this space? They are very clear in the weight limits for their bunk beds and informing their guests accordingly. They have a beautiful, well-designed space with a bright, airy, open concept. It's easy to see where those 5 star reviews come from! We can't wait to come stay with you!

Island in this Dream on Instagram

Island in this Dream on AirBnb

We would love to feature YOU, so don’t forget to use #STRShareSunday to get your chance!

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148. Behind the Scenes on Our First Real Estate Deal

Uncategorized Jan 27, 2022

Not long ago, we announced that the two of us were partnering for our first joint real estate deal. Picking up on that conversation, we wanted to let you know how everything is going so far, what progress has been made, how we structured the deal, what level of investment we each brought to the table, and how we made this happen in the first place – getting a loan without W2s is not easy! 

We also go over all of the improvements we’re planning to make to the property and how those fit into our overall strategy. We’re excited to continue updating you on these important developments and provide an inside look at first-time real estate owners figuring it all out as they go.

 

Resources:

#STRShareSunday: @island_in_this_dream

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#STRShareSunday: Pines Edge

strsharesunday Jan 24, 2022

It's time for #strsharesunday! Today we are sharing Pines Edge!

Last week we went down south, this week we're heading north to Ontario, Canada! Get ready for some super cozy vibes! This gorgeous space features not one, but two fireplaces, and they do an amazing job highlighting them in their listing.

They use the term, "Rustic Luxury" in their listing, and what a perfect way to capture the essence of their space and let potential guests know exactly what to expect! Be intentional in your copywriting!

We also love how they toggle between interior and exterior shots on their instagram to really show people the entirety of the property and what they can expect by staying there!

We can't wait to snuggle up by the fire at Pines Edge!

Pines Edge on Instagram

Pines Edge on AirBnB

We would love to feature YOU, so don’t forget to use #STRShareSunday to get your chance!

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147. Back to the Basics: Refocusing on Guest Experience

Uncategorized Jan 20, 2022

Following up on last week’s episode covering the basic steps you can take as a host to make sure you have all the simple things dialed in, we look at ways to step back and reconsider your guest experience. The customer is always right, after all.

We’ve stayed at at least twenty hotels and short-term rentals over the past year and we always come away with new takeaways each time. Today, we share those insights with you. Most of them are simple, immediately actionable, and affordable to implement. Let’s not overthink it!

Nobody wants to feel like they’re intruding on someone else’s space when they’re staying somewhere. Knowing this, you should do everything you can to make sure every guest feels like they’re the first person to stay there. You don’t want half-empty shampoo bottles, stray hairs, or any other lingering signs of the previous guests to be around reminding people that this isn’t their own personal space, one where they...

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#STRShareSunday: Las Terrazas

strsharesunday Jan 17, 2022

It's time for #strsharesunday! Today we are sharing Las Terrazas! Andrea and her wife live in NYC and they are the hosts of this beautiful property in their native Puerto Rico.

There is so much to look at in their listing. They've done an amazing job in their copy (and this is something we haven't talked about in a long time. Maybe we can do an episode on it, what do you think?)... so much so that we are ready to pack up and go visit RIGHT NOW. Read through the way they describe every magical part of their property and the way they explain their neighborhood and what to expect.

Their photos tell such a beautiful story of all the unique nooks and crannies of their home. They show people eating at the table, working on a laptop at the desk, sitting in the hot tub, and reading in the reading nook to help you envision your own stay there. The custom paint is beautiful and the way they have styled the photos with guests in them is so well done and so unique! We'd love to be able to...

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146: Back to the Basics: 7 Things to Review in the New Year

Uncategorized Jan 13, 2022

Even if you’ve been renting and managing for years, we all need to go back to the basics from time to time. What better time than a new year? In this episode, we share seven things you can do, that you probably haven’t been thinking about, to make sure you’re starting off the year on solid footing, literally and figuratively.

  1. Update listing copy and amenities
  2. Update photos
  3. Update digital guidebook and welcome book
  4. Review pricing
  5. Deep clean and inventory
  6. Review safety
  7. Stay at your place

Resources:

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#STRShareSunday: Sanbis Retreats

#strsharesunday Jan 10, 2022

It's time for #strsharesunday! Today we are sharing Aussie hosts Sanbis Retreats!

 Go check out their feed... it is GORGEOUS and so cohesive!

They offer content shoots at their property too, and it's easy to see why. It's gorgeous on the inside and out. From the exterior paint color to the porch to each and every room, it's all on brand. They are really telling a story and it's all so cohesive throughout the property.

Every single detail has been thought out and they really cater to what brands would want in a photoshoot. If you are thinking about renting your space out for shoots, take a look at their space and get some inspo on some of their color palettes and what they have in their space!

Sanbis Retreats on Instagram

Sanbis Retreats on AirBnB

 We would love to feature YOU, so don’t forget to use #STRShareSunday to get your chance!

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145. Real Estate Investing & the Power of Communities with Stacey St. John

Uncategorized Jan 06, 2022

Stacey St. John is a boss babe who was bitten by the STR bug and never looked back. While working for a global consulting firm, she fell into the real estate game by accident. After a few short months of renting out that “accidental” investment, Stacey quickly realized that she had an appreciating asset on her hands, all while someone else paid her mortgage, grew her bank account, and earned her tax benefits.

Seeing first-hand the power of real estate as a wealth-building tool, Stacey decided to take the leap and invest in more properties. Fast forward to today, Stacey has a seven-figure investment portfolio and was able to successfully pivot her approach when the global pandemic hit. When eviction moratoriums started popping up due to COVID-19, Stacey shifted her focus from long-term rentals to STRs.

In just over a year Stacey bought and rehabbed eight beachfront properties – turning them from “ugly ducklings” to beautiful, relaxing vacation retreats....

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