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153. Creating a Time-Traveling Summer Camp Destination with Tereasa Surratt

Mar 03, 2022

Finding ways to stand out in the rental industry is key. What better way to stand out than running a massive summer camp out of a historical 1920s speakeasy? Tereasa Surratt is a creative director in Chicago who rescued a century-old 25-acre summer camp that she then renovated with her husband. 

She shares how they balance running the, now, 60-person capacity Airbnb summer camp while juggling day jobs in marketing, the benefits of putting passion ahead of profit, and the virtuous cycle of shining a spotlight on your competitors.

 

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