The number one thing that communicates to your potential guests and turns them to booked guests is effective photography.
Kati and Brian Greene are “Superguests” who, after searching thousands of listings around the world, utilized that experience to create a service that optimizes listings to magnetize guests.
The one thing they realized after being digital nomads for several years was how much of an initial impact the photography made on their expectations. When they saw listings that didn’t take their photos seriously, they wondered why they should trust them to get the more important things right. That feeling turned into empathy when they realized that wasn’t always the case, but they knew how much guests were leaving on the table and opted to start helping them optimize their photography.