43 | Advice From a Prior Airbnb Employee | with Danny Rusteen

Uncategorized Dec 18, 2019

 

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What kinds of things could you learn from chatting with a former Airbnb employee?

Well, Danny Rusteen is a former Airbnb employee, and this has opened a lot of doors for him! After working for them in accounting for two years, Danny was fired, but he saw this as an opportunity to try something different.

Airbnb was running a promotion to get $500 Airbnb credit for every referral, and this was enough to get his attention. He did some interesting, creative things, and ended up referring 36 hosts. The company took notice and hired him back temporarily in a marketing role where he referred hosts.

Working in this role, he noticed all the little things he could do to a listing in order to get a booking. He would tweak headlines and photos and see when more results started coming in. When he left that role, he started “Optimize My Bnb” as a service to help people get more bookings.

Need to make some optimizations to your listing today? Here are some...

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42 | The “What If” Episode | with Jesse Gross

Uncategorized Dec 11, 2019

 

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Do you have burning questions about starting up your first short term rental? What if your tenants throw a big party? What if someone gets hurt? The questions are endless!

We had the pleasure of meeting Jesse Gross, CEO and co-founder of Makomi, which is a short term rental management company. He has so much experience, because they manage properties from all over.

We’re going to talk about the “What If’s” that could happen to your property, and hopefully put your mind at ease!

 

What if you get a call from a neighbor and there’s a massive party?

  • Call the police. This is something that happens outside of Airbnb as well, and you don’t want to go there in person and try to break it up yourself. Put safety first. The police report will also be a key part of your claims process.
  • How can you prevent or minimize the chances of this happening? Screen your guests. Be wary of people with 0 reviews or strange profile...
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41 | Capturing Email Addresses for Your Airbnb Guests | with Kelly Rauch

Uncategorized Dec 04, 2019

 

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How do you keep up high occupancy rates? You have to market!

Kelly Rauch is a marketing expert. We want your short term rental to be the best that it can be, and offer the best guest experience it can, and for you to have high occupancy rates. Marketing your property is going to help keep your occupancy rates high.

We’ve talked with Kelly before on social media marketing and having your own website, but today we’re going to be talking on of the most tried and true marketing methods: building an email list. We’re going to talk about some of the best ways to get those emails and then what the heck you should send them!

 

Collecting Emails

If you don’t have an email list already, you need to get one started. You can post on social media asking people to join, include a sign-up on your website, and capture the emails of previous Airbnb tenants to add them. You can also include a message at check-in or check-out asking visitors to...

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40 | Airbnb & the Future of Hospitality | with Joseph Michelli

Uncategorized Nov 27, 2019

 

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We are big believers in hospitality when it comes to being a host. Whenever I’m talking to potential hosts and the first words out of their mouth are about all the money they could make, I get a little defensive. Hospitality has to be at the core of this, and living your dream will come after this.

That’s why we were so excited to read about our guest, Joseph Michelli, on the Airbnb blog. He’s an internationally sought after speaker, author, and organizational consultant who transfers his knowledge of exceptional business practices in ways that develop joyful and productive workplaces with a focus on customer experience.

In his latest book, The Airbnb Way, Joseph delivers proven methods for increasing customer engagement, loyalty, and referrals that can be utilized in any service setting and industry. It gives an inside look into how Airbnb and its host community create dynamic  customer experiences and create brand loyalty in the...

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39| Everybody’s Booking for the Weekday: How to Get Your Airbnb Booked All Week Long

Uncategorized Nov 20, 2019

Have you ever said to yourself, “Our weekends are rocking, but how do I get that weekday occupancy up?”

We are all about the guest experience, but we are still trying to run a profitable business. Unless you’re in a big vacation spot, you’ve probably got some work to do to take advantage of those weekdays and make yourself some more money.

We’ve got some great strategies you can use to keep your property booked all week long!

Take advantage of dynamic pricing

Change up your weeknight rates! You can take advantage of a third-party app like PriceLabs or Beyond Pricing to help you automate you get the most bang for your buck, or you can create rules directly within Airbnb.

Talk to the people who are already booking

Be aware of people who have booked your Airbnb on weekdays and try to create more of an interaction with them. If they come often, you may be able to give them some special pricing as an incentive to be a regular.

Give people an opportunity to...

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38 | Why You Should Keep All Bookings on the App (Even Your Mom)

Uncategorized Nov 13, 2019

 

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This episode is all about the importance of booking all guests — including your mom, your grandma, and regular corporate clients — through the app, whether that’s with Airbnb or another platform.
Sometimes hosts are tempted to take cash, PayPal, or Venmo bookings, but trust us it’s way more trouble than it’s worth.
Reasons why you should keep it legit and always book through the app include:

  • Insurance coverage
  • Your payment is guaranteed
  • It keeps your finances straight
  • It keeps you in integrity with co-hosts, partners, taxes and the booking platform
  • There’s no risk of double-booking
  • It doesn’t cause problems if you use an automated management system for cleaning, messages, etc.

This is not to say that we don’t do special rates for repeat guests or family. You can even charge relatives a token amount, and that way you can still review each other. 

Sarah does actually have a repeat guest that she...

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37 | Creating a Website (in Addition to Airbnb) for your Short Term Rental | with Kelly Rauch of Local Anywhere

Uncategorized Nov 06, 2019

 

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A few weeks ago, Kelly Rauch taught us about how we can utilize Instagram and Facebook to market your short-term rental — go check that episode out if you haven’t already — and today she’s back to share how you can leverage a personal website to grow your short-term rental business

You might be thinking, well, why do I need a website if I’m using Airbnb? While Airbnb is doing a LOT of the hard work for you, they’re not going to advertise you or help your SEO on Google. But creating a website just for your space can help you get your eyes on your location, ultimately driving more people to book your Airbnb listing and increasing your revenue!

 

Resources:

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36 | Hiring A Co-Host + Sharing Your Vacation Rental with the World | with Jennifer and Jamey Ratcliff

Uncategorized Oct 30, 2019

 

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Jennifer and Jamey Ratcliff are an incredible couple — and an incredible couple of entrepreneurs in the Columbus area! They own a local restaurant, Arch & Eddie’s, and a local brewery, Sixth Sense, in addition to an adorable condo that they rent out using Airbnb.

But, with three businesses, Jennifer and Jamey are obviously really busy! That’s why they wanted to hire a co-host to turn their vacation getaway into a thriving Airbnb business, and they ultimately landed on Sarah. We get a lot of questions about what it means to be a co-host, so today we’re going to dig into what that partnership looks like, from both sides, and what Jennifer and Jamey were looking for when they were hiring.

 

Resources:

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35 | Airbnb 101: How to Handle Damages Caused by Guests

Uncategorized Oct 23, 2019

 

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When people start hosting short-term rentals, especially if they’re sharing their own home, they are usually worried about two things: damaged/stolen property and parties (which can lead to damaged or stolen property)!

Unfortunately, things do happen, although less than you might think, but there are things you can do as a host to minimize any costs associated with the damage and ensure your hosting status isn’t damaged itself. 

But, really, we do want to emphasize that this happens very, very rarely — so don’t let this fear be what stops you from jumping into the short-term rental game!

 

Resources:

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34 | Airbnb 101: What the Heck is a Co-Host?!

Uncategorized Oct 16, 2019

 

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There’s a question we get asked all the time: What the heck is a co-host?!

At its core, a co-host is just a joint host — which means the role is open for interpretation!

One of the reasons we think so many people find the idea of being a co-host so appealing is that it’s kind of a choose-your-own-adventure job, which means you’ll really have to sit down and talk to your partners to figure out what the arrangement looks like for you.

But we know that’s not necessarily an easy conversation, especially if it’s your first time, so today we’re going to share some examples of what co-hosting partnerships might look like.

 

Resources:

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