#STRShareSunday: The Inn Between

strsharesunday Sep 20, 2020

Time for #STRShareSunday and this week we want to share The Inn Between!

Jake and Leah are your hosts, and we've actually been following them for awhile.

But really... let's talk COLOR. They are crushing it with 6 properties, all with 5 stars, all dialed in with color and a hint of vintage. Clean, approachable... just GORGEOUS.

Jake and Leah provide wonderful experiences, tell you about the surrounding area (and they do not hold back!), and best of all, they compile each of their properties into one website. If you're a host of multiple properties, check out their page for some serious website inspo! Be sure to show them some love!

Website: The Inn Between

Instagram: @theinbetweentx

We would love to feature YOU, so don’t forget to use the #STRShareSunday to get your chance!

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80 | How to Price Your Properties for Success | with Meg Park

Uncategorized Sep 17, 2020

 

 

Today is going to be a healthy dose of practical pricing education.

Meg Park has been working in the vacation rental industry since 2007. She answered an online employment ad for a vacation rental company in Hilton Head Island and got a job working in the key office, and since then, vacation rentals have become her passion. She has an undergraduate degree in marketing, so she quickly moved onto marketing coordinator, then marketing manager, and then marketing and sales.

Dynamic Pricing vs Revenue Management

Dynamic pricing is the pricing for a specific pricing that is being changed to match the demand for a particular property. It’s incredibly focused on what the property is able to get. Revenue management is a broader look at finances. It takes into consideration what you are paying for cleaning, what you charge your guests for cleaning, whether you’re upcharging by a few dollars to increase your own personal revenue, looking at your bottom line costs in...

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#STRShareSunday: Belle Haven Cottage

strsharesunday Sep 13, 2020

Time for #STRShareSunday and this week we want to share Belle Haven Cottage !

Hosted by Elizabeth, this property sits on 150 acres in Virginia. We LOVE how concise her instagram highlights are: she makes sure she includes things to do in the area, FAQs about the property, the surrounding town, and a house tour! We went through every single one and we felt like we knew EVERYTHING we would have needed to know about staying there (HELLO Wine Trail! )

Instagram enables you to use video where AirBnb doesn't, and it's important to take advantage of that, just like Elizabeth has.

So... who's going to go make sure their instagram stories and highlights are up to par now!?

 

Check out Belle Haven Cottage and give them some love!

We would love to feature YOU, so don’t forget to use the #STRShareSunday to get your chance!

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79 | Attracting Influencers to Your Short Term Rental | with Levi Kelly

podcast Sep 10, 2020

 

Is your short term rental fit for stardom?

Levi Kelly is a YouTuber with over 150k subscribers—which he gained in just one year—with some videos reaching millions of views! He specializes with touring unique Airbnbs from all over the world, such as tiny homes, container homes, tree houses, and more. He also has a show with the Design Network called Tiny BNB. He’s visited over 70 unique Airbnbs and he believes that having an all-around superb Airbnb is necessary starting now.

When he’s choosing an Airbnb, the biggest thing he’s looking for is a hook that’s going to get people to want to watch. If it’s just a room or a house, that has a purpose, but it’s not going to grab anyone’s attention. If you want your property to get media attention, keep in mind. You want your property to WOW.

Influencer marketing can be a huge attractor to your rental if you approach it in the right way. Whether you’re reaching out to...

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#STRShareSunday: Tiny Mountain Cabin

strsharesunday Sep 06, 2020

Time for #STRShareSunday and this week we want to share the Tiny Mountain Cabin! 

Located in northern Georgia and hosted by Meg, the Tiny Mountain Cabin is 600 square feet of well-designed, well thought-out space. This space sleeps 6!

What do we love about this cabin? First of all, what an AMAZING exterior paint color. We love embracing the darker exterior colors, and it looks so cool juxtaposed in the middle of the forest. They have 56 (yes, 56) pictures in their listing, but we looked at every. single. one.

GORGEOUS. When can we visit!!?

Tiny Mountain Cabin on AirBnb

Tiny Mountain Cabin on Instagram

We would love to feature YOU, so don’t forget to use the #STRShareSunday to get your chance!

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78 | What to Consider When Hosting Photo Shoots in Your Rental

Uncategorized Sep 03, 2020

 

You may have entered this business with short-term rentals in mind, but there are SO many ways to make money off of your property. Why limit yourself to just one?

In our last episode with Brett and Ashley Nobles, we talked all about location rentals, and we want to revisit the topic a bit. If you are just charging your nightly rate for a location rental, you are leaving a lot of money on the table—and opening yourself up to some serious liability. Let’s walk through some of the things you need to consider when hosting photo shoots, video, or corporate meetings at your location.

When photographers or videographers are using your space, they are likely to be using it in a way you had not intended. For instance, if they need to move furniture: Is that okay? Who is responsible for moving it, for moving it back, and cleaning it? Is this something you need to charge extra for?

Get clarity on what types of photoshoots are taking place in your property. Some photography...

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77 | Pivot From the Overnight Short-Term Rental Strategy to the Niche of Hourly Location Rentals | with Ashley & Brett Nobles

Uncategorized Aug 27, 2020

 

We want you to make money in all sorts of different ways—and that can mean more than just nightly stays!

Our guests, Ashley and Bretty Nobles, are going to open our minds to the idea of location rentals.They are a husband and wife duo who, in just five years, have hosted more than 800 bookings over their short-term rental and location rental businesses. They’ve appeared on Refinery29’s “Sweet Digs” series on YouTube, and have serviced clients such as Google, Facebook, Amazon, and Netflix at their properties. They know a thing or two (or three) about successful location rentals. On top of that, this power couple offers online training to help educate their community on creating unique short-term rental spaces.

What are location rentals?

In contrast to a typical short-term rental situation, location rentals are primarily hourly, daytime rentals for film and photo production, events, or meetings. You can charge a higher hourly rate, and if...

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76 | How to Close Down Listings Efficiently and Ethically Without the Overwhelm | with Tracey Northcott

Uncategorized Aug 25, 2020

Naturally, every host is concerned with starting and running their listings. But what do you do to efficiently—and ethically—close down a listing without all the overwhelm?

Tracey Northcott has been an Airbnb Superhost for nearly a decade and a guest experience specialist consultant for the last two years. She’s a writer, a speaker, a mentor, and she lives in Tokyo, Japan. She’s had to really look at her short term rental business as a business and focus on the properties that are going to give her the biggest bang for their buck while closing down other listings. So what do you need to keep in mind to do this safely, effectively, and legally?

 

Regulations

You need to be aware of the regulations in your zone. Regulations may dictate which listings you have to close down, but it can also inform how you have to handle the process. The most important thing is honoring the contract that you have with your guest. 

 

You’ve decided to close...

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75 | Live Airbnb Coaching! | Ashley Wilson

Uncategorized Aug 13, 2020

 

Is there something you know now that you wish you had known months or years ago that would have made you much more money?

Well, why not learn from the paths of others who have done this work? We may not be able to turn back time, but we can pass on that knowledge to help others speed up their journey! Enter Ashley Wilson. Ashley’s blog is At Home with Ashley, where she writes about home decor, DIY, and decorating on a budget. She has a short-term rental in Florida called Pink Palm Hideaway, and another coming up this fall in Utah called Fairview Cottage. We’re going to give her some coaching on how she can increase her earnings for her property, which should help all of you figure out what questions you need to ask and where you might need to start tweaking things.

 

Using your title effectively:

  • Playing with your title may help to attract people who are looking for something specific in their stay.
  • If you’ve just upgraded your wifi, or you’re...
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74 | How to Market & Brand Your Short Term Rental Business | with Tayler Smith

Uncategorized Aug 06, 2020

From planes to trains to automobiles, the Smith family has turned their one-of-a-kind getaway into a family business. A rusted, empty World War 2 train car sitting on the edge of the family’s property sparked the pursuit of a dream to share their creative visions and host unforgettable getaways—which expanded into three truly unique spaces.

Tayler Smith is a creative based between NYC and East Tennessee. She primarily works as a commercial photographer, specializing in content for luxury brands. She also works on interior design projects, takes on various illustration and painting commissions, and manages marketing and press for her family Airbnbs.

One of the truly impressive aspects of the Smith Family B&Bs is the stellar marketing and branding they’ve put together. Though all three of their properties are entirely unique, they can all stand together side-by-side cohesively, and much of that is thanks to Tayler’s expert branding. We talk about very...

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