How do you keep up high occupancy rates? You have to market!
Kelly Rauch is a marketing expert. We want your short term rental to be the best that it can be, and offer the best guest experience it can, and for you to have high occupancy rates. Marketing your property is going to help keep your occupancy rates high.
We’ve talked with Kelly before on social media marketing and having your own website, but today we’re going to be talking on of the most tried and true marketing methods: building an email list. We’re going to talk about some of the best ways to get those emails and then what the heck you should send them!
If you don’t have an email list already, you need to get one started. You can post on social media asking people to join, include a sign-up on your website, and capture the emails of previous Airbnb tenants to add them. You can also include a message at check-in or check-out asking visitors to join your list for discounts or updates, or leave a comment card in your property.
Mailchimp is a great, free place to start building your email list. If you already have some emails collected, you can import them directly into Mailchimp.
Mailchimp has tons of preset templates that you can choose from that have nice designs, or you can just use a blank one and format it yourself. If you have a logo, make sure you add it to your emails. Include a nice interior photo of the property, and below that include some body text. What do you want to tell them? Let people know about openings, discounts, or events.
How often you want to reach out to your list depends on what you have to tell them. You want to email frequently enough to stay top of mind, but not so much that you annoy them. Once a week is probably the most, but once a month is still fine. Just make sure you have something to share to prompt them to open the email.